Renowned developer Skyhold Property set out with a mission to create a brand that embodies the charm and essence of New Farm and its vibrant surroundings. The journey began by adopting the existing name of the property, Noorla, which means "home" in the Aboriginal language—perfectly reflecting the area's unique blend of heritage and contemporary lifestyle. From there, we crafted a cohesive brand identity and a visually captivating brochure, seamlessly showcasing the development’s sophistication and ensuring it resonated deeply with its target audience.
Strategy
Naming
Branding
Photography